Elevate Your Marketing Efforts with Natural Language Query in Dynamics 365 Customer Insights
In the ever-evolving realm of Dynamics 365 Customer Insights (formerly known as Dynamics 365 Marketing), Microsoft has introduced an innovative feature designed to revolutionize how marketing professionals build and visualize customer segments: Natural Language Query (NLQ). This cutting-edge tool offers unparalleled precision and efficiency in audience targeting by simplifying the creation and visualization of segments using everyday language. Here’s a closer look at how NLQ enhances marketing strategies:
What is Natural Language Query (NLQ)?
Natural Language Query (NLQ) is a feature that allows marketing professionals to construct and visualize customer segments using simple, everyday language. This functionality removes the complexity from segmentation, enabling marketers to specify attributes and logic for targeting in a more intuitive way.
Key Components of NLQ:
- Query Block: Acts as a foundational element for creating groups of contacts, either with a single rule or complex nested rules. For example, a query could include conditions such as “contacts from London” or “contacts who opened a specific email.”
How Does It Work?
Activating NLQ:
- Navigate to the marketing settings tab and access the feature switches to enable NLQ.
- Once activated, the feature becomes available to all business users within the system.
- Currently, NLQ is only available in English.
Utilizing NLQ:
- Expressive Artistry: Users can input their criteria naturally into the NLQ text field.
- Recall and Reuse: Retrieve and reuse previously created queries.
- Library Leverage: Select from a library of template queries to streamline the segment creation process.
The Benefits of NLQ
Ease of Use: NLQ leverages everyday language, making it accessible for marketers with varying levels of technical expertise. This feature simplifies segment creation and minimizes the need for complex technical terms.
Efficiency: By offering an intuitive interface, NLQ significantly reduces the time and effort required to define target audiences. Marketers can quickly and easily create precise segments.
Clarity: Simplified language helps marketers clearly articulate their segmentation criteria, reducing confusion and ensuring accurate targeting.
Enhanced Learning: NLQ’s feedback mechanism encourages users to rephrase or manually input queries for better recognition, contributing to improved understanding over time.
Optimized Results: The iterative feedback process refines the NLQ model, enhancing its ability to recognize and interpret natural language phrases, leading to more accurate and effective segmentation.
Visualizing NLQ in Action
Figure 1: Query Block Recent and Templates
Figure 2: Engage Query Blocks
Figure 3: Natural Language Query
Availability and Future Plans
The NLQ feature is currently available for existing Dynamics 365 Marketing users who have enabled it in the feature switches. It is also planned to be included in the Release Wave 2 of 2023 for Dynamics 365 Customer Insights users, expanding its utility to a broader range of marketing professionals.
The introduction of Natural Language Queries within Dynamics 365 Customer Insights represents a significant advancement for marketing teams. By bridging the gap between user intent and technical execution, NLQ enhances precision, simplifies processes, and drives efficiency in audience segmentation. As the feature continues to evolve, it will provide marketing teams with a powerful tool to shape campaigns, understand audiences better, and achieve greater success.
Interested in learning how NLQ can transform your marketing strategies? Contact us today to support your Dynamics 365 Customer Insights implementation and explore the feature’s impact on your business.