June 8, 2023 | By admin

Discover how hybrid advice technology, built using the Microsoft Power Platform and Dynamics 365, is revolutionising the banking and wealth management industry.

As customers seek personalised, efficient customer service, the hybrid advisory model in Financial Services is growing more and more crucial to retain and satisfy customers. We’ve explored the significance of hybrid advice, customer demand and the specific Microsoft solutions that enable Financial Services organisations to offer a comprehensive hybrid advisory model.

Understanding hybrid advice in banking and wealth management

Hybrid advice technology integrates human expertise and AI-driven solutions, delivering personalised financial advice to customers. This approach meets evolving customer expectations, empowering individuals to make better informed decisions quickly and with a mix of human and robot agents. By leveraging the Microsoft Power Platform and Dynamics 365, financial organisations can bridge the gap between human advisors and cutting-edge technology.

Why customers seek hybrid advice

Personalisation: Customers desire tailored experiences aligned with their unique financial goals, risk tolerance and preferences. Hybrid advice provides customised recommendations and investment strategies, enhancing customer satisfaction and engagement.

Accessibility: Traditional wealth management services were once limited to high-net-worth individuals. However, hybrid advice democratises access to financial advice, making it more affordable and inclusive. This empowers a wider range of customers to benefit from expert guidance and investment opportunities, and meets the changing demands of a new generation of digital native Financial Services customers.

Efficiency and convenience: Hybrid advice platforms streamline the advisory process, enabling customers to access financial guidance anytime, anywhere. By automating routine tasks and leveraging AI capabilities, human advisors can focus on complex customer needs, enhancing efficiency and convenience.

Leveraging the Microsoft Power Platform and Dynamics 365 for hybrid advice

Microsoft Power Platform components and Dynamics 365 offer a robust foundation for developing a hybrid-advisory model. See below the key Microsoft solutions that enable Financial Services organisations to enhance the advisory experience for both employees and customers.

  • Power Apps: Create intuitive and user-friendly applications tailored to specific needs, such as goal setting, account aggregation and interactive financial planning tools. These apps actively involve customers in the advisory process, ensuring they receive a highly personalised experience.
  • Power Automate: Automate repetitive tasks like client onboarding, risk assessment and compliance checks using Power Automate. This automation frees up human advisors to focus on strategic planning and high-value interactions, improving the overall efficiency of the advisory process.
  • Power BI: Leverage Power BI’s data visualisation and analytics capabilities to consolidate and analyse financial data. Real-time insights facilitate data-driven decision-making, portfolio monitoring and proactive adjustments based on market conditions.
  • Dynamics 365 Customer Engagement: Utilise Dynamics 365’s CRM tool to track client preferences and ensure consistent communication across various touchpoints. This comprehensive view of customers enables advisors to provide personalised recommendations and maintain long-term relationships with customers.
  • Dynamics 365 Customer Service: This tool centralises customer data and enables efficient case management through a hybrid-advisory model. With omnichannel support, self-service capabilities and reporting and analytics features, Dynamics 365 Customer Service enhances customer satisfaction and streamlines the hybrid advisory process.

Find out more today

Embracing hybrid advice technology is crucial for the modern banking and wealth management industry. Customers seek personalised, accessible and efficient financial guidance, which hybrid advice delivers through the combination of human expertise and AI-driven solutions.

By harnessing the power of Microsoft’s Power Platform components and Dynamics 365, financial organisations can create a comprehensive hybrid-advisory model to enable:

  • Personalised recommendations
  • Automated routine tasks
  • Valuable insights
  • Stronger customer relationships.

Stay ahead of the competition and transform your Financial Services organisation with hybrid advice – to find out how, get in touch with our team of Financial Services industry experts today.