Telefónica Tech has been named IBM Apptio EMEA Cloud MSP Partner of the Year 2025, announced yesterday at the Apptio Partner Kick Off. The award recognises our continued leadership in cloud optimisation and FinOps, and our ability to help organisations maximise the value of their cloud investment. 

This recognition reflects Telefónica Tech’s ongoing success in supporting customers to gain greater visibility and control over cloud spend, optimise costs, and reinvest savings into innovation, resilience and growth. 

Lindsay Sater, Regional Vice President of Alliances EMEA at Apptio, alongside Ajay Patel, Apptio MSP Domain Lead, recognised Telefónica Tech for continued leadership in cloud governance and FinOps, highlighting our early adoption of the Cloudability MSP toolset and the impact of our FinOps offerings. 

FinOps remains a core pillar of our cloud strategy, helping customers align financial decision‑making with business outcomes. This award builds on our proven track record of enabling organisations to reduce waste, improve forecasting and governance, and unlock greater value from cloud platforms. 

Telefónica Tech was the first EMEA MSP to adopt the Cloudability MSP platform, setting us apart in the market. Recent customer engagements demonstrate how our FinOps approach helps organisations establish stronger cost governance, improve forecasting accuracy and embed financial accountability across complex, multi‑cloud environments, enabling technology teams to make more informed, value‑led decisions. 

Alex Smith, Director of Cloud Solutions at Telefónica Tech, said: 

“Being named Apptio EMEA Cloud MSP Partner of the Year for 2025 is a strong endorsement of our FinOps strategy and the real outcomes we deliver for customers. We’re proud to continue helping organisations optimise cloud spend, reduce risk and reinvest in innovation.”