Police forces are facing increasing pressure as the nature of crime continues to evolve. From cybercrime and online fraud to complex cross-border offences such as county lines activity, forces must respond to new threats while operating with limited resources and rising public expectations.

In this video, Ben Jarvis, CTO for Data & AI at Telefónica Tech, discusses how police organisations are shifting towards intelligence-led policing to improve operational effectiveness and support prevention-focused policing strategies.

The discussion explores:

How the changing nature of crime is impacting policing operations
The growing importance of intelligence-led and prevention-focused policing
Why operational data is critical to effective resource allocation
The challenges forces face when building a unified view of criminal activity
How stronger data capabilities can support safeguarding and high-priority investigations

The video also highlights how modern data platforms and analytics technologies from Microsoft and Databricks can help forces build trusted operational insight, improve transparency, and support more informed decision-making.