Today, 80% of organisations adopt cloud-first strategies to scale, reduce costs, capitalise on new capabilities including advanced analytics and AI and to remain competitive. Cloud-adoption is accelerating, and data exploitation is a key driver.

The central tenet to this enterprise-wide exploitation of data is the cloud-based Modern Data Warehouse. Legacy on-premises or appliance based EDWs, that were once the strategic asset for only the largest of enterprise organisations, not only limit performance, and flexibility, but are also harder to set up & scale securely.

The Modern Data Warehouse fundamentally changes the landscape for data analytics by making analytics available to everyone across organisations of all sizes, and not only the largest enterprise.

A modern data analytics platform enables you to bring together huge volumes of relational and non-relational, or structured and unstructured data into a single repository; the highly scalable and cost-effective Azure Data Lake. This provides access across the enterprise from basic information consumption through to innovation led data science.

Big data processing capability for data preparation, such as transformation and cleansing, can be performed as well as infusing Machine Learning and AI with the results made readily available for analysis through visual tools like Power BI.

Azure provides unparalleled performance at incredible value. To further support this claim, Microsoft have just announced the GigaOM TPC-DS Benchmark Results that further cements Azure SQL Data Warehouse as a leader for price/performance for both decision support benchmarks, having already attained best price/performance status for the TPC-H benchmark, announced back in Feb 2019.

TPC-DS @ 30TB
$ per Query per Hour

TPC-H @ 30TB
$ per Query per Hour

Azure SQL Data Warehouse (Azure SQL DW) always delivered on performance when compared to alternatives, and now GigaOm found analytics on Azure is 12x faster and 73% cheaper when compared using the TPC-DS benchmark. Azure SQL DW has established itself as the alternative to on-premises data warehouse platforms and leader in Cloud Analytics.

Telefónica Tech have been at the cutting edge of Cloud Analytics Solutions since the introduction of the Azure SQL Data Warehouse PaaS offering back in 2015. In the last 18 months we have noticed the profile of Azure SQL DW rise sharply; with Azure SQL DW outperforming and taking over workloads from its closest competitors.

We specialise in all aspects of delivering the value of Cloud Analytics, AI and the Modern Data Warehouse, from strategic business value led engagements through technical design and implementation to on-going continuous improvement via fully managed DataOps practices.

Telefónica Tech utilise Microsoft Azure technologies, in conjunction with first-party Spark based services, that securely integrate to provide enterprise-grade, cloud-scale analytics and insight for all and partner deeply with Microsoft to enable data driven transformation for our customers. We work to develop a modern data analytics strategy and ensure it is implemented and supported in the best way possible, aligning to your specific company’s goals and overriding strategy.