AI is the current trend, but in the context of the cloud, it’s more about providing a platform for AI services. Our data & AI, business applications, and modern workplace practices are all leveraging new footprints for AI workloads. At the heart of this evolution is a growing recognition that to effectively support AI workloads and manage costs, enterprises will increasingly adopt a hybrid mix of public and private cloud solutions. Tech leaders are exploring how to maximise the benefits of Large Language Models (LLMs) offered by public cloud providers while ensuring sensitive data remains secure within private clouds. This balanced approach allows organisations to leverage advanced AI capabilities without compromising on data privacy and security. Telefónica Tech supports this by building robust frameworks and landing zones for AI development, ensuring all the necessary guardrails and security. Whether hosting applications on-premises or in the public cloud, we ensure portability, edge capabilities, and AI architectures to find the best location.