The cycling club will adopt the branding on the race kits of the men’s and women’s road and mountain bike teams and junior race teams.

Telefónica Tech aims to grow its business in Ireland, where it already has a team of 330 people in its Belfast office.

Telefónica Tech has become the first jersey sponsor of Banbridge Cycling Club, one of the largest and most diverse cycling clubs in Ireland, with a broad range of cycling events and membership including road racing, time trialling, mountain biking and track. The prestigious three-year arrangement links the club up with a truly global technology brand that is closely associated with cycling at the highest level through its sponsorship of the UCI World Tour team, Movistar Team.

The sponsorship reflects the ambition of Banbridge Cycling Club to build on its significant success over its 75-year history, as well as the ambition of Telefónica Tech to grow its business in Northern Ireland.

Telefónica Tech is a leading digital transformation company that is part of the Madrid-headquartered Telefónica Group and has a significant presence in Belfast, with more than 330 people based out of its office in Titanic Quarter.

As part of the sponsorship, Banbridge Cycling Club will adopt the Telefónica Tech brand from early July, and this will be featured on the BCC team car, and the race-team kits for the men and women’s road and mountain bike teams and the junior race teams.