April 2, 2024 | By Incremental Group

Dynamics 365 Customer Insights – Journeys 2024 Release Wave 1: Enhancements and Innovations

With the 2024 Release Wave 1 update, Microsoft Dynamics 365 Customer Insights – Journeys (formerly known as Dynamics 365 Marketing) is set to redefine the marketing landscape. The update introduces a host of new features aimed at optimizing both user and customer experiences, enhancing cross-team collaboration, and leveraging the power of AI.

Key Enhancements in the 2024 Release Wave 1

1. Generative AI and Copilot

  • Copilot Integration: This AI companion will streamline end-to-end marketing processes by generating audiences, content, images, and journeys. It enables quicker and more efficient creation and launch of marketing projects, thus driving productivity and effectiveness.

2. Moments That Matter

  • Personalized Engagement: Emails can now feature brandable links and messages tailored based on customer interactions with websites.
  • Testing Before Deployment: Journeys can be constructed and tested before going live, ensuring better accuracy and effectiveness.
  • Enhanced Consent Management: Improved features for consent and compliance are now available.
  • Email Duplication Prevention: Marketing emails will be referable from the customer timeline, preventing duplicate emails to contacts with the same email address.
  • Scalability and Optimization: Enhancements in throughput and interaction data are included, expanding engagement capabilities across multiple channels.

3. Unifying Sales and Marketing

  • Granular Lead Qualification: The system now supports more detailed lead qualification criteria, moving beyond traditional scoring to include signals like Ideal Customer Profile (ICP) fit, intent to buy, recency, and engagement. This integration aims to optimize the opportunity pipeline and improve win rates.

Important Considerations for Administrators

1. Feature Management

  • Automatic Updates: Some new features will be automatically available to users upon the Release Wave 1 update. These are tagged with ‘Users, automatically’ in the release notes.
  • Admin-Enabled Features: Certain features will need to be enabled by administrators. These are tagged with ‘Users by admins, makers, or analysts’ in the release notes.

2. Integration and Custom Implementations

  • Impact on Custom Integrations: Custom integrations may be affected by new or updated business logic within Customer Insights – Journeys. It’s advisable to implement a regression testing strategy to ensure compatibility and performance.

3. Early Access and Preparation

  • Early Access: The update provides early access to help organizations prepare before the regional deployment starts on April 1, 2024.

Learn More

To explore the full range of enhancements coming with the 2024 Release Wave 1 or to get support in empowering your marketing team, visit our Dynamics 365 Customer Insights – Journeys solution page. For personalized assistance, contact us and let our experts help you harness these new capabilities effectively.