Events are a cornerstone of customer engagement, helping businesses connect, educate, and build stronger relationships with their audiences. With the 2025 Wave 1 release, Microsoft Dynamics 365 Customer Insights – Journeys introduces two powerful features that redefine event management: Event Portals with Power Pages, and Enhanced Event Integration via API and JavaScript Snippet.

These enhancements provide marketers with the flexibility to create immersive event experiences while ensuring seamless integration with existing digital ecosystems.

Public preview is from February 2025, and general availability is expected in April 2025.

Let’s dive into what’s new, so you can take full advantage of these event management features.

Planning and managing events can be complex, but with Power Pages-powered event portals, businesses can now create a dedicated hub where attendees can explore event details, view session schedules, and register with ease.

This new feature enables organisations to quickly deploy a branded event portal using an out-of-the-box Power Pages template, significantly reducing the time and effort required to launch an event registration platform.

Use Case:

Imagine a technology company hosting a global summit. Instead of manually setting up an event registration page, they can use Power Pages to deploy a fully branded event portal within minutes. Attendees can browse keynote sessions, view speaker bios, and register seamlessly—all in one place.

Key Benefits:

• Rapid Deployment: Leverage a ready-to-use Power Pages template to set up an event portal quickly.
• Customisation & Branding: Use Power Pages Studio to tailor the portal’s design and align it with your brand identity.
• Comprehensive Event Listings: Provide a clear overview of all upcoming events with detailed session information and speaker line-ups.
• Seamless Registration: Attendees can easily sign up for events using an embedded registration form.
• Reliable Hosting: Publish the portal using Power Pages hosting capabilities for a secure and scalable experience.

This feature empowers businesses to deliver a streamlined event experience, ensuring prospective attendees have a single destination for all their event needs.

For organisations that prefer to integrate event management into their existing websites or content management systems (CMS), the new event integration feature allows seamless embedding of event details and registration experiences using a JavaScript code snippet or a public API.

Use Case:

A university wants to integrate open day registrations into its existing student portal. Instead of redirecting students to a separate site, they can now embed event details and a registration form directly on their website using the new event API or JavaScript snippet, ensuring a smooth and familiar experience for prospective students.

Key Benefits:

• Effortless Integration: Embed event registration and details into any website without the need for complex development.
• Prebuilt Web Application: Use a ready-made web app to enhance the event registration process within your digital ecosystem.
• Scalability & Flexibility: Extend event management capabilities using a rich public API that enables deeper customization and automation.
• Consistent User Experience: Maintain a unified brand presence across all digital channels by embedding the registration experience into your existing platform.

Both of these new features underscore Microsoft’s commitment to enhancing event marketing efficiency within Dynamics 365 Customer Insights – Journeys.

Whether you need a fully customisable standalone event portal or a flexible integration option for your existing website, these updates provide the tools to create an engaging and frictionless attendee experience.

As businesses continue to prioritise digital engagement, these innovations offer a competitive edge, making event planning and registration more accessible, integrated, and scalable than ever before.

At Telefónica Tech Business Applications, we understand that seamless event management requires both the right tools and the right expertise. As a trusted Microsoft Partner, we can help organisations implement, customise, and integrate Dynamics 365 Customer Insights – Journeys to maximise their event management strategy.

Whether you need guidance on deploying a Power Pages event portal, embedding event registration into your existing site, or extending functionalities using custom APIs, our team of experts is here to support you at every step.

With our extensive experience across multiple industries and a team of highly skilled consultants, Telefónica Tech Business Applications ensures that organisations not only adopt the latest Microsoft technologies but also optimise them for real business impact.

Our tailored approach enables businesses to enhance customer engagement, streamline event management, and unlock new opportunities for growth. From strategic consulting to hands-on implementation, we provide the expertise needed to accelerate digital transformation and drive measurable results.

Interested in learning more? Get in touch today to schedule a demo with one of our experts!