Prism is a 4-week strategic engagement that helps organisations identify, prioritise, and roadmap the highest-value opportunities for agentic AI. Telefónica Tech experts will help you identify where AI can deliver the greatest value in your business processes, either through automation, augmentation, or reinvention. We assess your journeys, processes, and tasks, allowing you to prioritise AI opportunities based on expected outcomes.
Frontier firms are are moving beyond AI experimentation and into business process reinvention. The Frontier Firm vision is around enriching employee experiences, reinventing customer engagement, reshaping business processes, and bending the curve on innovation. Guided by these aims, Prism helps leaders identify where to focus investment before resources are spread across disconnected initiatives. Every organisation is on their own agentic AI journey, and Telefónica Tech stands ready to help you not just automate, but to reimagine possibilities.
AI adoption is shaped by a wide range of influences – cultural attitudes, customer expectations, market forces, data maturity, budget constraints, skills availability, and regulatory considerations. Therefore, a holistic view is required.
Accounting for these influences, Telefónica Tech’s Prism Framework breaks your organisation into cubes using our 3D axis, helping tailor a targeted transformation plan that weaves throughout business processes.
Embark on a 4‑week discovery journey to adopting AI with confidence:
Mapping journeys, friction points, and business priorities.
Prism scoring and readiness reviews.
Impact vs. feasibility modelling and leadership alignment.
Sequenced recommendations, governance, and investment guidance.
By breaking down your enterprise into cube components and mapping across a range of influences, the Prism Framework enables targeted agentic AI transformation within a holistic setting. Outcomes include:
Next steps will be tailored based on your Prism assessment outcomes, taking you from experimentation to production. Telefónica Tech can then help you through delivery and production, establishing an AI Transformation Board for continuous improvement.
As a leading Microsoft partner, Telefónica Tech delivers AI solutions leveraging Microsoft 365 Copilot, Copilot Studio, and Foundry that integrate with the entire Microsoft AI Business Solutions ecosystem.
Working with Databricks, Telefónica Tech combines Lakehouse technology with deep expertise to accelerate advanced analytics and data and AI initiatives.
Agentic AI combines AI models with tools that allow them to take actions inside systems. Unlike chatbots that only return information, agentic AI can complete multi‑step workflows end‑to‑end; triggering processes, sending outputs, and automating tasks a human would otherwise need to finish. Learn more about what makes agentic AI different →
Agentic AI helps organisations move beyond task‑level automation to smarter, end‑to‑end business processes. When implemented it improves efficiency, reduces manual effort, and enables smarter decision-making. It allows businesses to automate complex workflows, personalise user experiences, and scale operations without increasing headcount. It’s especially useful in environments where speed, accuracy, and responsiveness are important.
Agentic AI is built on advanced large language models combined with orchestration, integration, and automation technologies that allow AI to act across business systems. For example, in a Microsoft ecosystem, this includes services such as Microsoft Azure AI, Azure OpenAI, Microsoft 365 Copilot, and Copilot Studio. In a Databricks ecosystem, this includes the Databricks Lakehouse Platform, Delta Lake, MLflow, and Unity Catalog, which provide governed data, analytics, and machine learning foundations.
These technologies enable AI agents to understand context, complete multi-step tasks, and take action within defined guardrails turning AI from a passive assistant into an active participant in business processes. Telefónica Tech works with all of the above agentic AI technologies and is able to suggest the most suitable based on your unique business requirements.
AI agents are not designed to replace humans, but to work alongside humans. Their main purpose is to support and enhance human work by automating repetitive or data-heavy tasks. In some cases, they may take over the mundane elements of certain roles, but the broader goal is to free up human time for more strategic, creative, or interpersonal work. Think of them as your assistant, where humans always remain “in the loop”.
Agentic AI can be deployed securely on enterprise-grade platforms with governance built in from the start. Using Microsoft and Databricks technologies, agentic AI benefits from built-in security, identity management, data protection and compliance control aligned to specific industry regulations. With role‑based access, auditability, data residency controls, and clear boundaries on agent behaviour, organisations can innovate with confidence without compromising trust, compliance, or control.
The Prism Framework to agentic AI adoption is different from other approaches because it recognises that transformation does not follow a straight path. Different business units may progress at varying speeds, and that’s why Prism breaks down the enterprise into cube components – cubes that make up the whole prism (your organisation). This allows targeted AI adoption, enabling leaders to simultaneously zoom out for the holistic view. Get in touch to discuss the benefits for your organisation →
Prism is a 4-week engagement typically covering Strategic Alignment, Opportunity Mapping, Priority Setting, and Roadmap & Investment. We can customise a package to your needs, with varying levels of assessment depth. Please get in touch for your tailored quote →
Telefónica Tech’s Prism Framework helps organisations move from experimentation to adoption and impact. Discuss your priorities with one of our specialists and identify whether you’re a good candidate for Prism:
