GreenOps for Sustainable Cloud Operations

Sustainable Cloud Control

Sustainable, cost-optimised cloud. Backed by data.

Unlock measurable sustainability in the cloud

Our GreenOps solutions help organisations track, report and reduce carbon emissions, while driving cost-efficiency and operational excellence.

We embed GreenOps directly into your operating model, accelerating your net-zero journey with data-driven insights and certified reporting aligned to ESG goals.

In this video, we’ve taken an honest look at why GreenOps matters, from data-driven ESG reporting to cost transparency and how organisations can turn sustainability goals into measurable action.

Solving the Biggest Barriers to Cloud Sustainability

Certified, Auditable Carbon Metrics

We provide verified and transparent emissions data aligned to global standards, giving your ESG and cloud teams confidence in every report.

Real-Time, Integrated Insights

Cloud carbon data is delivered directly into your teams’ workflows, reducing friction, saving time, and accelerating sustainability reporting.

Actionable Optimisation Insights

We identify specific areas to reduce emissions across your cloud estate. from right-sizing to using more sustainable regions and services.

GreenOps Integrated Into Operations

We help embed sustainability into your cloud strategy, processes and culture, making it a core part of how your business works and grows.

Expert Guidance from Day One

Our experienced consultants work alongside your teams to design, deliver and embed GreenOps, upskilling staff and accelerating results from the outset.

Sustainable by Design

We don’t just launch GreenOps, we help integrate it into your long-term cloud operating model, ensuring adoption, alignment, and continuous improvement.

Our GreenOps Accelerators help organisations to:

We deliver rapid time-to-value consulting accelerators under our PROPEL methodology to turn vision into reality.

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Design a Strategy

Design the optimal way to bring GreenOps to life inside an organisation, defining the requirements, standards, systems, skills to shape its meaning and impact.
Build a GreenOps Data Platform

Iteratively design and deploy a GreenOps model to measure, report and optimise cloud workloads for sustainability.
Embed processes

Embed GreenOps processes into a cloud operating model to influence ways of working to prioritise sustainability, train cloud and ESG teams and continuously evolve capabilities.

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Your Path to Smarter, Sustainable Cloud

A rich set of outcomes tailored to your business maturity, cloud environment and sustainability goals:

Auditable, Certified Data

We provide independently verified, certified emissions data aligned to recognised frameworks (e.g. GHG Protocol, ISO 14064), empowering ESG and Cloud teams to confidently track and communicate progress toward net-zero goals.

Faster, Actionable Reporting

Our GreenOps platforms feed emissions data directly into your existing reporting flows, enabling Finance, ESG and IT to work from a single source of truth, make informed decisions faster, and avoid reporting delays.

Optimised Cloud Carbon Footprint

We analyse your workloads across providers (AWS, Azure, GCP, private cloud) to uncover specific opportunities to reduce emissions, from right-sizing and re-architecting to shifting usage patterns and using greener regions.

Rapid GreenOps Capability

We help you embed GreenOps into your organisation’s operating model, equipping teams with the tools, processes and behaviours needed to sustainably manage cloud emissions, aligned to your wider transformation initiatives.

Frequently Asked Questions

1. What is GreenOps?

GreenOps is the practice of measuring, managing and reducing the environmental impact of cloud operations. It brings sustainability into cloud governance by aligning cloud usage with carbon reduction goals, without compromising performance or cost-efficiency.

2. How is GreenOps different from FinOps?

FinOps focuses on optimising cloud costs, while GreenOps focuses on optimising cloud emissions. They are complementary disciplines — and when combined, they enable businesses to make cloud decisions that are both financially and environmentally responsible.

3. Why does cloud sustainability matter if providers already claim to be carbon neutral?

While hyperscalers are working toward sustainability goals, businesses still have a shared responsibility. How you architect, provision and use cloud resources directly impacts emissions, especially in multi-cloud or hybrid environments. GreenOps gives you control and visibility over your own footprint.

4. How do I start implementing GreenOps in my organisation?

The first step is understanding your current cloud carbon footprint. We help design a tailored strategy, build a reporting platform, and embed GreenOps processes into your operating model, aligning teams across IT, finance and ESG functions.

5. What standards does Telefónica Tech align to in its GreenOps offering?

We align our services to globally recognised frameworks, including the GHG Protocol, ISO 14064, and standards from the FinOps Foundation. All emissions data is auditable and certified to support regulatory and investor reporting requirements.

6. Can GreenOps really deliver cost savings too?

Yes. Many carbon optimisation actions — like right-sizing workloads or reducing idle resources — also lower costs. By combining GreenOps with FinOps, you gain a unified approach that drives both environmental and financial impact.