AI is a hot topic; however, the true foundation of successful AI integration lies in establishing a strong data culture within the business. In this article I will cover the essential components and steps required to build a data-driven culture that empowers businesses to fully utilise the potential of their data.

Hear from Telefónica Tech’s Data & AI CTO, Ben Jarvis, on the critical topic of building a robust data culture within your organisation and why this is essential for your AI strategy. This session will provide valuable insights into the essential components and steps required to foster a data-driven culture that empowers businesses to fully utilise the potential of their data.

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