Introduction
Data is no longer just about dashboards and reports, it’s an asset that can deliver tangible business outcomes. In a recent Telefónica Tech webinar, Ben Jarvis (CTO, Data & AI) and Andy Bradley (Strategy & Adoption Lead) explored how data products are transforming how organisations unlock value from their data.
The Shift From Platforms to Products
Traditional approaches focused on building big data platforms first and asking “what data can we put in?”
Data products flip this thinking: start with a business outcome, then build the data solution that enables it.
“We’re speaking to organisations less about technology and more about the value they’re trying to drive.” Andy Bradley
2. Putting Business at the Heart of Delivery
- Business stakeholders are engaged from the outset
- Ownership is clearer. Someone owns an outcome, not just a dataset
- Governance and standards ensure quality, SLAs, and discoverability
3. Real-World Impact
Telefónica Tech has supported organisations across manufacturing, entertainment, legal and logistics by:
- Identifying high-value use cases
- Creating cross-functional product teams
- Building repeatable delivery patterns
The results? Faster value delivery, stronger data adoption, and measurable impact from improving operational efficiency to enhancing customer experiences.
4. Scaling Data Products Across the Enterprise
Success relies on:
- Clear ownership and business champions
- Standardised governance and quality controls
- Fast MVPs to prove value early
- Feedback loops to continuously improve
5. Why This Matters Now
Businesses are more data-literate and outcome-focused than ever. Data products offer a practical way to align data investments directly with business strategy closing the gap between IT and the business.
What’s Next?
Ready to start your data product journey? Telefónica Tech offers free discovery sessions to explore how data products can accelerate value in your organisation.