PRM Group takes technology infrastructure to the next level

01 Jan 2020 Manufacturing

PRM Group Ltd was founded by Philip and Lynne Morrow in 1988 and now employs over 200 people across three sites in Ireland at Lisburn (Head Office), Derry and Dublin. Ireland’s leading chilled food distributors and manufacturers PRM Group has enjoyed continued success in the country’s competitive food industry. As well as distributing major household brands, such as Muller, Alpro, Kinder, HB Walls. This achievement can be attributed to the company’s commitment to innovation and understanding of the need to capitalise on advances being made in information technology.

The company looked to us to assist them with a significant upgrade to their hardware infrastructure and a move to a virtualisation technology. The project team selected a combination of VMware, Dell EMC and Citrix technology.

The Challenge

PRM Group operates in a fast-paced, business environment which runs 24x7x364 during the year. The non-stop nature of this industry dictates an extremely reliable IT infrastructure which can cope with the demands of a continual flow of electronic information across all aspects of the business.

The continued growth of the business, coupled with the company’s focus on strategic development, necessitated an upgrade from the existing hardware provision. By virtualising the server farm the team hoped to achieve improved performance, reliability and disaster recovery capability. Given the speed of its business environment, PRM Group required a solution which could be implemented seamlessly. We provided assurance by demonstrating a clear understanding of the needs of the project and the context in which it was to be delivered.

The Solution

Following a competitive tender process, PRM Group began working with us to map out the project timeline. The proposed solution included a virtualised server environment powered by VMware vSphere, Citrix Virtual Apps and Dell EMC Unity storage. Given the dynamic nature of the company’s workforce, with sales representatives requiring regular remote working access, we also assisted with the implementation of a Fortinet Firewall.

Service Overview


Upgrade IT infrastructure and ensure business continuity


Digital Transformation

  • Improved performance, reliability and disaster recovery
  • Greater insights into business performance
  • Software upgrades enabled

As we approached this project we were looking for a partner who could support our in-house IT team to deliver on time and to budget. Telefónica Tech impressed us with their comprehensive proposal and sense of shared purpose. They have helped us to create a reliable platform which can be scaled to meet our needs as we continue to grow our business.



The investment in technology infrastructure by PRM Group has already provided short term benefits and greatly enhanced key performance metrics such as reliability, which has seen massive improvements with a marked decrease in IT support requests.

This has enabled the IT team to focus more resources on developments, testing and patch control, all of which have been made more efficient with the flexibility of the new system. 

With improvements to both processing power and operating system, PRM Group have also been able to make important upgrades to their back office software. New analytical capabilities have provided the company with a greater insight into their overall business performance across orders, stock control, sales and distribution.

In addition, the IT team are particularly impressed with the efficiency and transparency that they have been afforded in regard to licensing control.

† The customer reference was provided prior to CANCOM in the UK&I becoming Telefónica Tech in the UK&I and the names have been changed for ease of reference.

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