Making Retail Inspirational with IoT
From London to LA, this American fashion brand needs to continuously reinvent itself to stay ahead of the competition. To make this possible, they needed to be closer to their customers and have access to in store data in real time. Now, with our IoT retail solution, they have connected up every point in the retail life cycle. And as a result, business is booming.
With over 177 stores, multiple time zones, cultural differences and a fixed launch date, this deployment needed a deep understanding of managing projects internationally. So, the retailer’s US IT partner asked our International Projects Team to take the lead.
Collaborating closely, we initially tackled WiFi deployments across 10 pilot locations. Previously, extreme variations in time zones, laws, customs and language had previously made locations in Far East Asia some of the toughest to deploy to. However, we successfully rolled out WiFi to these locations in record time. Furthermore, we have raised the bar for future international IT deployments.
We needed a trusted partner, who could provide a follow-the-sun, IT turn-key solution, anywhere in the world. Telefónica Tech does this effortlesslyUS IT Partner, Global Retailer †
With our expertise, we demonstrated how IT deployments around the world could be done much faster, with less hassle. So much so, they have been able to condense their supplier list. Now, they only use us and one other supplier for international deployments. And with stronger global standards in place, they can tackle previously impossible projects.
We are helping this global brand bring their digital IoT retail strategy to life. For example, real-time, in store promotions and on-the-fly analysis, are helping to make the customer experience more inspirational than ever.
† The customer reference was provided prior to CANCOM in the UK&I becoming Telefónica Tech in the UK&I and the names have been changed for ease of reference.
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