Gatwick Passenger Experience Takes Off with Faster WiFi
Gatwick Airport needed to maintain its reputation for digital innovation. Its customer WiFi experience was slow and complicated. Additionally, it was unable to capture data from the millions of passengers passing through its hub every day. With our help they now have faster WiFi and more insight into their passengers with our Aruba Network solution.
To resolve the previous WiFi issues, firstly, we used the latest heat map technology to focus on high-density areas. For example, departure lounges, baggage collect and bag drop areas. Next, we designed WiFi to support the legal maximum number of customers allowed. As a result, customers and staff now enjoy fast, high performance WiFi access 24/7, 365 across a new Aruba Network.
Another key goal was to understand passenger behavior better.
With the help of our Aruba Clear Pass software analytics solution, they now have greater access to customer data than ever before. In turn, creating more marketing and revenue opportunities. It has also improved security, helping to control groups and restrict WiFi within certain areas to security-cleared personnel.
Finally, we designed their data centres to run effectively as one. Seamless failover helps keep vital systems keep running, even in the event of an issue.
It’s critical we maintain our reputation as being technologically advanced. With this in mind, we’re moving towards streamlining the travel experience and technology is playing a critical role.CIO, Leading UK Passenger Terminal †
Passengers now enjoy a seamless, stress-free travel experience powered by beacon technology and a travel app run over an Aruba Network.
Push-style notifications guide passengers to where the need to go – from the carpark, into the terminal facilities and onto their aeroplane.
With real-time behavioural data they can drive customer spend on-site; before they arrive and after they leave. In turn, this has helped to retain and acquire leading high street brands, such as Starbucks, Next, WH Smith and Marks & Spencer as retail tenants.
Real-time operational data and RFID tagging is set to drive further operational efficiencies. For example, helping to track down important assets such as wheelchairs, trolleys and luggage.
† The customer reference was provided prior to CANCOM in the UK&I becoming Telefónica Tech in the UK&I and the names have been changed for ease of reference.
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